ANALYSIS OF FACTORS ENCOURAGING DOMESTIC TOURISTS TO VISIT PARAPAT,SIMALUNGUN REGENCY, NORTH SUMATRA PROVINCE

Abstract

This study aims to identify and analyze the factors that encourage domestic tourists to visit Parapat, Simalungun Regency, North Sumatra Province. The main focus of this research is to identify the dominant factors that influence tourists' decisions in choosing Parapat as a tourist destination. The research method used is quantitative method with data collection techniques through questionnaires distributed to tourists visiting Parapat. This study aimstoanalyzethefactorsencouraging domestic tourists to visit Parapat and identify the most dominant factors.The results of this study are expected to provide recommendations for tourism development in Parapat and increase the number of tourist visits.