Jurnal Ilmiah Akomodasi Agung

PENGARUH PERSONAL SELLING DAN HARGA TERHADAP MINAT BELI KAMAR PADA GARUDA PLAZA HOTEL MEDAN

Kiki Maulani — Wed, 02 Oct 2024 00:00:00 +0000

The purpose of this research was to determine there is an effect of personal selling and price on the interest in buying hotel room at Garuda Plaza Hotel Medan in period of 2021. The sample of this research are 89 hotel guest. Using sample census technique, which is a sampling technique if all members of population are used as samples. Data analysis used Linear Regression test, while data processing using SPSS. The results of this research that partially the effect of personal selling and price has significant effect on the interest in buying hotel room at Garuda Plaza Hotel Medan

DAYA TARIK WISATA ROHANI SALIB KASIH TARUTUNG SEBAGAI PUSAT DESTINASI WISATA BERSPIRITUALITAS KRISTEN DI TAPANULI UTARA

Lydia De Vega — Wed, 09 Oct 2024 00:00:00 +0000

This research is entitled The Spiritual Tourism Attraction of Tarutung'sSalib Kasih as a Center for Christian Spiritual Tourism Destinations in North Tapanuli. Salib Kasih Tarutung is one of the famous spiritual tourist destinations in North Tapanuli, North Sumatra, which has its main attraction as a center of Christian spirituality. This monument was built to commemorate the German missionary, Dr. Ingwer Ludwig Nommensen, who played an important role in the spread of Christianity in the region. Apart from being a place of worship, the Salib Kasih also offers a beautiful natural panorama from the peak of DolokSiatas Barita, as well as a strong religious atmosphere, making it a favorite place for spiritual pilgrimage, meditation and contemplation. Research using qualitative methods with a descriptive approach to data collection techniques, namely observation, interviews and documentation studies. This research aims to identify the factors that make Lintas Kasih an attractive spiritual tourism destination and its relevance in supporting the development of spirituality-based tourism in North Tapanuli.

PERAN KOMUNIKASI PARIWISATA DALAM PENYELENGGARAAN PON XXI ACEH-SUMUT DALAM MENINGKATKAN HUNIAN HOTEL DI MEDAN

Bantors Sihombing, Hadi Panjaitan — Wed, 30 Oct 2024 00:00:00 +0000

The organization of the National Sports Week (PON) in Aceh and North Sumatra in 2024 is expected to have a significant impact on the tourism sector, particularly in increasing hotel occupancy in Medan. This article explores the role of tourism communication, supporting factors, and the effects of this major event on the tourism industry. Using qualitative research methods and secondary data analysis, it is found that effective tourism communication, including promotions through social media and collaboration influencers, can attract visitors' attention. Collaboration among the government, hospitality industry players, and travel agents is also crucial for disseminating accurate information regarding available facilities and tour packages. The findings indicate that PON XXI has the potential to increase both visitor numbers and hotel occupancy during and after the event. Furthermore, hotel managers in Medan are advised to develop sustainable communication strategies to promote the city as an attractive tourist destination, thereby providing long-term positive impacts on regional tourism. With a well-planned approach, Medan can maximize its tourism potential and leverage the momentum of PON XXI to attract more tourists in the future.

BUILDING ENVIRONMENTAL AWARENESS THROUGH RELIGIOUS TOURISM IN TANGKAHAN, LANGKAT REGENCY, NORTH SUMATRA PROVINCE

Wed, 30 Oct 2024 00:00:00 +0000

Religious tourism is a form of travel that not only offers spiritual experiences but also plays a significant role in enhancing environmental awareness among communities. This study aims to analyze the role of religious tourism in building environmental awareness in Tangkahan, Langkat Regency, North Sumatra Province. The research adopts a qualitative approach, with data collected through interviews, observations, and literature reviews.

The findings reveal that religious tourism in Tangkahan has successfully raised higher awareness among tourists and local communities regarding environmental issues. Activities such as waste management, flora and fauna conservation, and environmental education integrated into religious tourism programs have effectively increased community participation in preserving the environment. Furthermore, the study found that the sustainable utilization of natural resources in religious tourism activities not only provides economic benefits to the community but also protects the environment.

The conclusion of this research suggests that religious tourism in Tangkahan can serve as an effective means of fostering environmental awareness and could be used as a model for other regions to develop environmentally friendly tourism. The study offers recommendations for the development of more intensive environmental education programs and collaboration between the government, tourism operators, and local communities.

STRATEGI PENGEMBANGAN DESA WISATA PEMATANG JOHAR, KABUPATEN DELI SERDANG

Lestari Situmeang — Wed, 30 Oct 2024 00:00:00 +0000

Penelitian ini menganalisis pengembangan Desa Wisata Pematang Johar, Kabupaten Deli Serdang, Menganalisis potensi yang adadi Desa Wisata Pematang Johar, Kabupaten Deli Serdang dan Merumuskan serta menyusun strategi pengembangan Desa Wisata Pematang Johar, Kabupaten Deli Serdang. Penelitian ini menggunakan analisis teori 4A (attraction, accessibility, amenity and ancillary). Atraksi yang ada di Desa Pematang Johar ialah Aktivitas panen padi, aktivitas membatik sawah, menikmati makanan dan minuman di pondok-pondok yang ada di tengah-tengah persawahan, Aksesibilitas yang sudah cukup memadai, amenitas yaitu fasilitas kesehatan, fasilitas keamanan, fasilitas ibadah yang sudah ada dan baik, serta ancillary atau layanan tambahan melalui adanya POKDARWIS (Kelompok Sadar Wisata) dan BUMDes yang membantu dalam pengembangan desa pematang johar. Strategi yang ditempuh ialah dengan diterapkan strategi intensif yaitu melalui penetrasi pasar, pengembangan pasar dan pengembangan produk. Dan dari hasil analisis strategi pemasaran Ansoff Matriks berada pada Kuadran I, yaitu Market Penetration dengan perluasan pangsa pasar masyarakat sekitar Kabupaten Deli Serdang dan menjaga serta memanfaatkan sarana dan prasarana yang sudah ada.

MENGEKSPLORASI STRATEGI PEMASARAN JAJANAN TRADISIONAL DALAM MENARIK MINAT WISATAWAN DI DESA WISATA KAMPUNG WARNA WARNI TIGARIHIT KABUPATEN SIMALUNGUN

Bobby Rahman, Zulkhaidir Pohan — Wed, 30 Oct 2024 00:00:00 +0000

Penelitian ini bertujuan untuk mengeksplorasi efektivitas strategi pemasaran jajanan tradisional dalam menarik minat wisatawan di Desa Wisata Kampung Warna Warni Tigarihit, Kabupaten Simalungun. Desa ini memiliki potensi sebagai destinasi wisata dengan daya tarik kuliner tradisional yang merepresentasikan budaya lokal. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara mendalam, observasi, dan analisis dokumen. Informan dalam penelitian ini meliputi kepala desa, anggota Pokdarwis, pelaku usaha jajanan tradisional, dan pengunjung. Hasil penelitian menunjukkan bahwa promosi lisan (word of mouth) dan event lokal masih menjadi strategi pemasaran utama, meskipun terbatas dalam menjangkau pasar yang lebih luas. Penggunaan media sosial mulai dimanfaatkan oleh beberapa pelaku usaha dan Pokdarwis, namun penerapannya belum optimal karena keterbatasan keterampilan digital. Respon positif wisatawan terhadap jajanan tradisional yang unik dan autentik mengindikasikan potensi pengembangan lebih lanjut, terutama dengan inovasi pada kemasan dan cita rasa untuk menarik minat generasi muda. Penelitian ini menyarankan peningkatan keterampilan pemasaran digital, perbaikan infrastruktur pendukung, serta kolaborasi dengan pihak eksternal untuk memperkuat branding Desa Wisata Tigarihit sebagai destinasi kuliner khas.

EFEKTIVITAS PENGGUNAAN BAHASA ASING DALAM PEMASARAN KULINER LOKAL DI KABUPATEN KARO PROVINSI SUMATERA UTARA

Tina Taviani — Wed, 30 Oct 2024 00:00:00 +0000

Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan bahasa asing dalam pemasaran kuliner lokal di Kabupaten Karo, Provinsi Sumatera Utara, serta bagaimana strategi pemasaran tersebut dapat dikembangkan tanpa mengorbankan nilai-nilai budaya lokal. Penelitian ini menggunakan metode deskriptif kualitatif dengan pendekatan observasi, wawancara mendalam, dan analisis dokumen untuk mengumpulkan data. Hasil penelitian menunjukkan bahwa penggunaan bahasa asing, khususnya bahasa Inggris, dalam promosi kuliner lokal memberikan dampak positif, terutama dalam menarik wisatawan mancanegara dan meningkatkan interaksi melalui platform digital seperti media sosial dan situs web. Pelaku usaha yang menggunakan bahasa asing pada menu, deskripsi produk, dan media promosi mengalami peningkatan jumlah wisatawan asing serta penjualan. Namun, kendala utama yang ditemukan adalah keterbatasan keterampilan bahasa asing di kalangan pelaku usaha, yang terkadang menimbulkan kesalahpahaman dalam komunikasi langsung dengan wisatawan asing. Selain itu, pelaku usaha menyadari pentingnya menjaga keseimbangan antara penggunaan bahasa asing dan identitas budaya lokal. Salah satu strategi yang efektif adalah menggabungkan istilah kuliner lokal dengan deskripsi dalam bahasa asing untuk mempertahankan keunikan budaya Karo. Penelitian ini merekomendasikan adanya pelatihan bahasa asing bagi pelaku usaha kuliner, yang tidak hanya berfokus pada keterampilan bahasa, tetapi juga bagaimana mempromosikan produk tanpa kehilangan nilai budaya lokal. Penggunaan bahasa asing dalam pemasaran kuliner lokal terbukti menjadi strategi yang efektif untuk meningkatkan daya saing di pasar internasional dan memperkuat posisi Kabupaten Karo sebagai destinasi kuliner yang unik.

THE PARTICIPATION OF THE LOCAL COMMUNITY IN THE HERITAGE PRESERVATION

Susy Christina Banjarnahor — Wed, 30 Oct 2024 00:00:00 +0000

The utilization of heritage buildings in downtown Medan's Kesawan area has become a prime tourist attraction developed by the Medan City Government. Sustainable preservation of cultural heritage is crucial due to its significant benefits for the local community. Before the government's development, Kesawan appeared rundown with many abandoned, vandalized buildings and homeless people occupying them. Qualitative research gathered information through observation, literature study, and interviews with residents, government officials, heritage experts, and site managers. The study found that the Medan city government and related departments did not comprehensively supervise heritage preservation. The Irritation Index (Irridex) theory revealed that the community felt euphoria, showing they were pleased with tourists. Using SWOT, Tosun's typology indicated that community participation was induced and passive, needing encouragement from the government, trusted representatives, and structured involvement.