Jurnal Ilmiah Akomodasi Agung

PENGARUH PERSONAL SELLING DAN HARGA TERHADAP MINAT BELI KAMAR PADA GARUDA PLAZA HOTEL MEDAN

Kiki Maulani — 2024-10-02

The purpose of this research was to determine there is an effect of personal selling and price on the interest in buying hotel room at Garuda Plaza Hotel Medan in period of 2021. The sample of this research are 89 hotel guest. Using sample census technique, which is a sampling technique if all members of population are used as samples. Data analysis used Linear Regression test, while data processing using SPSS. The results of this research that partially the effect of personal selling and price has significant effect on the interest in buying hotel room at Garuda Plaza Hotel Medan

DAYA TARIK WISATA ROHANI SALIB KASIH TARUTUNG SEBAGAI PUSAT DESTINASI WISATA BERSPIRITUALITAS KRISTEN DI TAPANULI UTARA

Lydia De Vega — 2024-10-09

This research is entitled The Spiritual Tourism Attraction of Tarutung'sSalib Kasih as a Center for Christian Spiritual Tourism Destinations in North Tapanuli. Salib Kasih Tarutung is one of the famous spiritual tourist destinations in North Tapanuli, North Sumatra, which has its main attraction as a center of Christian spirituality. This monument was built to commemorate the German missionary, Dr. Ingwer Ludwig Nommensen, who played an important role in the spread of Christianity in the region. Apart from being a place of worship, the Salib Kasih also offers a beautiful natural panorama from the peak of DolokSiatas Barita, as well as a strong religious atmosphere, making it a favorite place for spiritual pilgrimage, meditation and contemplation. Research using qualitative methods with a descriptive approach to data collection techniques, namely observation, interviews and documentation studies. This research aims to identify the factors that make Lintas Kasih an attractive spiritual tourism destination and its relevance in supporting the development of spirituality-based tourism in North Tapanuli.

PERAN KOMUNIKASI PARIWISATA DALAM PENYELENGGARAAN PON XXI ACEH-SUMUT DALAM MENINGKATKAN HUNIAN HOTEL DI MEDAN

Sihombing Sihombing — 2024-10-30

The organization of the National Sports Week (PON) in Aceh and North Sumatra in 2024 is expected to have a significant impact on the tourism sector, particularly in increasing hotel occupancy in Medan. This article explores the role of tourism communication, supporting factors, and the effects of this major event on the tourism industry. Using qualitative research methods and secondary data analysis, it is found that effective tourism communication, including promotions through social media and collaboration influencers, can attract visitors' attention. Collaboration among the government, hospitality industry players, and travel agents is also crucial for disseminating accurate information regarding available facilities and tour packages. The findings indicate that PON XXI has the potential to increase both visitor numbers and hotel occupancy during and after the event. Furthermore, hotel managers in Medan are advised to develop sustainable communication strategies to promote the city as an attractive tourist destination, thereby providing long-term positive impacts on regional tourism. With a well-planned approach, Medan can maximize its tourism potential and leverage the momentum of PON XXI to attract more tourists in the future.

BUILDING ENVIRONMENTAL AWARENESS THROUGH RELIGIOUS TOURISM IN TANGKAHAN, LANGKAT REGENCY, NORTH SUMATRA PROVINCE

Padriadi Wiharjokusumo — 2024-10-30

Religious tourism is a form of travel that not only offers spiritual experiences but also plays a significant role in enhancing environmental awareness among communities. This study aims to analyze the role of religious tourism in building environmental awareness in Tangkahan, Langkat Regency, North Sumatra Province. The research adopts a qualitative approach, with data collected through interviews, observations, and literature reviews.

The findings reveal that religious tourism in Tangkahan has successfully raised higher awareness among tourists and local communities regarding environmental issues. Activities such as waste management, flora and fauna conservation, and environmental education integrated into religious tourism programs have effectively increased community participation in preserving the environment. Furthermore, the study found that the sustainable utilization of natural resources in religious tourism activities not only provides economic benefits to the community but also protects the environment.

The conclusion of this research suggests that religious tourism in Tangkahan can serve as an effective means of fostering environmental awareness and could be used as a model for other regions to develop environmentally friendly tourism. The study offers recommendations for the development of more intensive environmental education programs and collaboration between the government, tourism operators, and local communities.

STRATEGI PENGEMBANGAN DESA WISATA PEMATANG JOHAR, KABUPATEN DELI SERDANG

Lestari Situmeang — 2024-10-30

Penelitian ini menganalisis pengembangan Desa Wisata Pematang Johar, Kabupaten Deli Serdang, Menganalisis potensi yang adadi Desa Wisata Pematang Johar, Kabupaten Deli Serdang dan Merumuskan serta menyusun strategi pengembangan Desa Wisata Pematang Johar, Kabupaten Deli Serdang. Penelitian ini menggunakan analisis teori 4A (attraction, accessibility, amenity and ancillary). Atraksi yang ada di Desa Pematang Johar ialah Aktivitas panen padi, aktivitas membatik sawah, menikmati makanan dan minuman di pondok-pondok yang ada di tengah-tengah persawahan, Aksesibilitas yang sudah cukup memadai, amenitas yaitu fasilitas kesehatan, fasilitas keamanan, fasilitas ibadah yang sudah ada dan baik, serta ancillary atau layanan tambahan melalui adanya POKDARWIS (Kelompok Sadar Wisata) dan BUMDes yang membantu dalam pengembangan desa pematang johar. Strategi yang ditempuh ialah dengan diterapkan strategi intensif yaitu melalui penetrasi pasar, pengembangan pasar dan pengembangan produk. Dan dari hasil analisis strategi pemasaran Ansoff Matriks berada pada Kuadran I, yaitu Market Penetration dengan perluasan pangsa pasar masyarakat sekitar Kabupaten Deli Serdang dan menjaga serta memanfaatkan sarana dan prasarana yang sudah ada.