Community Empowerment-Based Agrotourism Outreach in Rice Fields of Dusun III, Sei Naga Lawan Village, Perbaungan District, Serdang Bedagai Regency, North Sumatra.

Abstract

This community service activity aimed to increase public awareness of the potential for rice field-based agrotourism in Dusun III, Sei Naga Lawan Village, Perbaungan District, Serdang Bedagai Regency, North Sumatra. The program was carried out on September 18–19, 2025, through a series of outreach activities consisting of counseling sessions, group discussions, and field observations. The participants included 34 people from various community groups such as farmers, youth organizations, village officials, and local MSME actors. The results of the activity showed that the participants began to understand the concept and economic potential of rice field agrotourism and expressed interest in developing similar programs in their area. This community empowerment-based approach is expected to serve as an initial step toward creating sustainable agrotourism that can enhance the local economy while preserving the village’s agricultural identity.