DEVELOPMENT OF TOURISM AWARENESS IN TOURISM DEVELOPMENT IN BERASTAGI, KARO REGENCY, NORTH SUMATRA PROVINCE

Abstract

Abstract

Community Service at the Berastagi Tourism State Vocational School 1 (SMKN1) aims to develop tourism awareness in tourism development in Berastagi, Karo Regency, North Sumatra Province. The purpose of this service is to increase students' understanding of local tourism potential, so that they can become agents of change in tourism development in the local area. The methods used in this service include delivering material about tourism and local tourism potential, group discussions, and field practice activities. The activity was carried out for one day and involved 100 students from SMKN 1, 9 lecturers from the Darma Agung Academy of Tourism and Hotel, and 1 lecturer from Darma Agung University. The material presented covers aspects of tourism such as tourism history, types of tourism, tourism marketing, and the importance of maintaining cleanliness and environmental sustainability. The results of this community service show that students understand more about the tourism potential in the local area and the importance of preserving the environment in tourism development. In addition, they also understand the importance of tourism promotion to increase tourist visits. It is hoped that this activity can help increase tourism awareness and promote Berastagi tourism as an attractive tourist destination in North Sumatra and internationally.

Keywords: Community service, Tourism,  Berastagi.